Privacy Policy

Effective date: 23 July 2026

This Privacy Policy explains how VIVEK GUPTA, trading as Shop Daily Things, collects, uses, discloses, stores, and protects personal information when you visit or purchase from https://shopdailythings.com, contact us, or otherwise use our services.

1. Who We Are

Business / data controller: VIVEK GUPTA, trading as Shop Daily Things

Indian GSTIN: 07AUOPV3450B1ZJ

Website: https://shopdailythings.com

Email: support@shopdailythings.com

Business address: BLOCK-I, GALI NO-15, HOUSE NO-1387, SANGAM VIHAR, NEW DELHI-110062, INDIA.

Telephone: [INSERT CUSTOMER-SERVICE PHONE NUMBER]

2. Personal Information We Collect

Depending on how you interact with us, we may collect:

• identity and contact information, such as name, email address, telephone number, billing address, and shipping address;
• order and transaction information, such as products ordered, amounts, currency, discounts, refunds, returns, and order history;
• payment-related information provided to Shopify, Cashfree Payments, banks, card networks, or other payment providers. We do not normally receive or store complete payment-card numbers;
• account information, login details, and customer preferences;
• communications, support requests, reviews, survey responses, and return or warranty evidence;
• device and usage information, such as IP address, browser, device identifiers, cookie identifiers, pages viewed, referral source, and interaction data;
• marketing preferences and advertising interaction data; and
• information required for fraud prevention, legal compliance, tax, customs, product safety, or dispute handling.

3. How We Collect Information

We collect personal information:

• directly from you;
• automatically through cookies, pixels, local storage, server logs, and similar technologies;
• from Shopify and apps connected to our store;
• from Cashfree Payments and other payment or fraud-prevention providers;
• from Syncee, TopDawg, CJdropshipping, suppliers, warehouses, carriers, and returns partners;
• from analytics, advertising, social-media, and customer-support providers; and
• from lawful public or commercial sources where permitted.

4. How We Use Personal Information

We may use personal information to:

• process orders, payments, refunds, returns, and chargebacks;
• route orders to suppliers and fulfilment partners;
• arrange shipping, customs processing, delivery, and tracking;
• provide customer service and communicate about orders;
• maintain customer accounts and preferences;
• detect fraud, abuse, security incidents, and prohibited transactions;
• improve our products, website, checkout, marketing, and customer experience;
• send marketing communications when permitted and manage opt-outs;
• measure advertising and website performance;
• comply with tax, accounting, customs, product-safety, consumer-protection, and other legal duties;
• establish, exercise, or defend legal claims; and
• protect our customers, business, suppliers, and platform partners.

5. Legal Bases for UK and EEA Customers

Where UK or European data-protection law applies, we process personal data based on one or more of the following:

• performance of a contract or steps requested before entering a contract;
• compliance with legal obligations;
• legitimate interests, provided those interests are not overridden by your rights;
• consent, where required; and
• establishment, exercise, or defence of legal claims.

6. How We Disclose Personal Information

We may disclose personal information to:

• Shopify, which hosts and supports our ecommerce store;
• Cashfree Payments, banks, card networks, and fraud-prevention services;
• Syncee, TopDawg, CJdropshipping, suppliers, warehouses, shipping carriers, customs brokers, and returns providers;
• website hosting, cloud storage, security, analytics, advertising, email, customer-support, and professional-service providers;
• tax authorities, regulators, courts, law-enforcement agencies, or other parties where disclosure is legally required;
• a buyer, investor, or successor in connection with a proposed or completed business transaction; and
• other parties at your direction or with your consent.

We disclose only the information reasonably necessary for the relevant purpose and require service providers to handle information appropriately where required by law.

7. International Transfers

We operate from India and use service providers and suppliers in multiple countries. Your personal information may therefore be processed outside the country where you live.

Where required, we use appropriate transfer mechanisms or contractual protections and take reasonable steps to ensure that transferred information receives an appropriate level of protection.

8. Cookies and Similar Technologies

We and our service providers use essential cookies and similar technologies to operate the store, maintain security, remember preferences, process checkout, and provide requested services.

With consent where required, we may also use analytics, personalisation, and advertising technologies. You can manage available choices through our cookie banner, browser settings, and any data-sharing opt-out page provided on the store.

Disabling essential cookies can prevent parts of the website or checkout from working correctly.

9. Marketing

You may unsubscribe from marketing emails by using the unsubscribe link in the message or contacting support@shopdailythings.com. Transactional messages about orders, security, returns, or legal matters may still be sent.

Where applicable law provides an opt-out right for targeted advertising, sale, or sharing of personal information, you may use the privacy-choice mechanism displayed on our website or contact us.

10. Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including order fulfilment, customer service, fraud prevention, tax and accounting obligations, dispute resolution, product-safety records, and legal claims.

Retention periods vary according to the information, transaction, market, and legal requirements.

11. Your Privacy Rights

Depending on where you live, you may have rights to:

• access personal information;
• correct inaccurate information;
• request deletion;
• restrict or object to processing;
• obtain a portable copy of certain information;
• withdraw consent;
• opt out of certain targeted advertising, sale, or sharing;
• limit certain uses of sensitive information where applicable;
• appeal a privacy decision; and
• complain to a privacy or data-protection authority.

To submit a request, contact support@shopdailythings.com. We may need to verify your identity. We will not discriminate against you for exercising a legal privacy right.

12. Security

We use reasonable administrative, technical, and organisational safeguards. No system is completely secure, and we cannot guarantee absolute security.

13. Children

Our store is not directed to children below the minimum age required to enter an online purchase contract in their location. We do not knowingly collect personal information from children in violation of applicable law.

14. Third-Party Websites

Our website may link to third-party sites or services. Their privacy practices are governed by their own policies, not this policy.

15. Changes to This Policy

We may update this policy to reflect changes in our practices, technology, services, suppliers, or legal obligations. The updated version will be posted with a revised effective date.

16. Contact and Complaints

Email: support@shopdailythings.com

Business address: BLOCK-I, GALI NO-15, HOUSE NO-1387, SANGAM VIHAR, NEW DELHI-110062, INDIA.

Telephone: [INSERT CUSTOMER-SERVICE PHONE NUMBER]